Genaldri Tjahjadi is a New York based designer and art director. He focuses on concept-driven art direction across web, social, and print. Welcome to his brain.

Diablo IV - Drag Thru Hell: Let drag queens design the fiercest characters in Diablo IV.

DoorDash - Rescue a Meal: Turn restaurant leftovers into limited-time rescue missions on DoorDash.

Crisis Text Line - School Hacks: A mental health toolkit designed like the digital interfaces Gen-Z already lives in.

RFTCA - We're Not Free Until Everybody's Free: Turning protest typography into a visual call for collective liberation.

Lucky G's Cookies - Brand Identity: A bold homemade cookie brand built on indulgence, not restraint.

UN(THINK) - (Un)Official Sponsor of Cultural Innovation: Celebrate brands that break the rules of their category.