Crisis Text Line reimagines mental health support as a toolkit students can actually use.

School Hacks: Mental Health Edition

School Hacks is Crisis Text Line’s annual back to school mental health toolkit designed to support students, caregivers, and educators through the school year. For the 2025 refresh, the goal was to make the resource easier to navigate, more engaging for younger audiences, and scalable across different age groups and partners. The design leans into a retro digital UI with bold Gen Z colors, clear icons, an interactive table of contents, and tabbed playbooks that make the content feel intuitive and approachable. This edition also introduced a College Playbook, making it the first to support students from elementary school through college. Customized editions were created with partners including Juice WRLD’s LiveFree999, Our Minds Matter, Howard University, Florida A&M University, and more.

Colorful high school mental health student workbook with blue, orange, and yellow cover featuring a basketball icon and a yellow phone graphic.

The refreshed system made School Hacks easier to navigate and scale across formats.

Three colorful educational booklets titled 'School Hacks Mental Health Edition Student Playbook' with bright green, pink, and blue covers, stacked on a light gray surface.
The cover of a student workbook titled 'school hacks mental health student playbook,' featuring three young students walking outside, with a focus on mental health tips and self-care for the school year.
A two-page spread of a mental health student workbook. The left page has a bright pink background with yellow star and arm illustrations, and black, white, and purple text about mental health wellness activities. The right page has a yellow background with various sections and prompts for creating a mental health plan, including purple and red header labels, bullet points, and blank space for notes.
A printed guide titled 'how to help a child with school stress,' divided into sections about potential stressors like bullying and school refusal, with colored headers and icons.
A colorful infographic about managing stress in school, with tips like practicing gratitude and creating routines.

The visual system extended beyond the toolkit into web experiences and interactive resources.

A boy sitting on a couch using a laptop to browse educational website.

The campaign also scaled into social content designed to meet students where they already are.

Smartphone displaying social media post about free printable worksheets for supporting mental health at school, flanked by two printed back-to-school tips sheets with color-coded sections and checklists.

Partner and community posters helped the toolkit reach broader audiences across schools and local communities.

An outdoor signboard in front of a modern building advertises free confidential crisis counseling classes with QR codes for contact and learning more, against a backdrop of glass windows and green bushes.
Two posters advertising crisis intervention services, one in English and one in Spanish, with colorful designs and QR codes.

Art Director & Graphic Designer: Genaldri Tjahjadi

Creative Director: Lorenzo Gordon

Client: Crisis Text Line