Lucky G’s turns simple homemade ingredients into bold, unapologetic flavor.

Lucky G’s is a small batch cookie brand built on bold flavor and personality. Inspired by the joy of homemade baking, the brand embraces playful indulgence and bold flavor pairings. A confident wordmark, friendly character icon, and vibrant color system create a flexible identity that carries across packaging, menus, and social. This page showcases the brand system, packaging design, and launch menu that bring Lucky G’s to life.

Lucky G’s Brand Identity

A cartoon red letter 'G' with eyes, mouth, arms, and legs, smiling and making a peace sign with one hand while waving with the other, with the text 'LUCKY G'S COOKIES' in bold yellow letters above and below.
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Two bags of Lucky G's Cookies Chocolate Toffee Chunks on a white surface with a small stack of cookies nearby.
Three transparent snack packages labeled "Grapberry Yogurt and Walnut" with a cartoon character and description of yogurt-covered raisins with dried cranberries and chopped walnuts.
Flyers with a cartoon character of an orange cookie with a face, eyes, and limbs, showing a peace sign and urban dance poses, with the text "LUCKY A's" in bold yellow at the bottom.
 

Creative Director: Genaldri Tjahjadi

Client: Lucky G’s Cookies