Lucky G’s turns simple, homemade ingredients into high end flavor.

Lucky G’s Cookies Brand Identity

Lucky G’s is a small batch cookie brand built around balance. Sweet needs salt, rich needs crunch, and chocolate needs the right bitter note. The identity pairs a confident wordmark with friendly icons and a clean color system that works on packaging, menu, and social. This page shows the brand system, packaging, and launch menu.

A cartoon red letter 'G' with eyes, mouth, arms, and legs, smiling and making a peace sign with one hand while waving with the other, with the text 'LUCKY G'S COOKIES' in bold yellow letters above and below.
White paper with cartoon red characters on a checkered yellow and white background, a cookie with white chocolate chips, a white disposable coffee cup with the word "Lucky's" and a cartoon character on it, all on a white plate.
Two bags of Lucky G's Cookies Chocolate Toffee Chunks on a white surface with a small stack of cookies nearby.
Three transparent snack packages labeled "Grapberry Yogurt and Walnut" with a cartoon character and description of yogurt-covered raisins with dried cranberries and chopped walnuts.
Flyers with a cartoon character of an orange cookie with a face, eyes, and limbs, showing a peace sign and urban dance poses, with the text "LUCKY A's" in bold yellow at the bottom.
 

Creative Director: Genaldri Tjahjadi

Client: Lucky G’s Cookies