DoorDash turns closing-time leftovers into limited-time rescue missions.
Rescue a Meal invites people to claim end-of-day surplus from nearby restaurants through limited-time rescue missions on DoorDash. Every night, restaurants throw away perfectly good unsold food at closing time. The concept reframes that moment as an opportunity, turning surplus meals into time sensitive pickups that benefit diners, restaurants, and the planet. Simple badges, countdown timers, and a clean pickup flow make it easy for people to act before the meals are gone.
The project was recognized at The One Show Young Ones with a Silver Pencil in Experiential.
Disclosure: This page shows speculative creative and is not affiliated with DoorDash.
Rescue a Meal
Inside the app, closing-time leftovers appear as limited-time rescue missions.
DoorDash surfaces these meals as limited-time rescue missions.
Users race to claim meals before the countdown ends.
A simple order flow makes rescuing meals fast and frictionless.
Out of home placements encourage people to search for nearby meal rescue deals on DoorDash.
Out of home placements encourage people to search for nearby meal rescue deals on DoorDash.
Art Director & Graphic Designer: Genaldri Tjahjadi
Copywriter: Hanako Suzuki
Creative Director: Nancy Tag, Gerardo Blumenkrautz
Client: DoorDash (spec)
Recognition: The One Show Young Ones 2022, Silver Pencil, Experiential
Program: City College of New York’s Branding and Integrated Communications (BIC) master’s program