Close-up of a silver pen with the word 'SILVER' engraved on it.

DoorDash turns closing-time leftovers into limited-time rescue missions.

Rescue a Meal invites people to claim end-of-day surplus from nearby restaurants through limited-time rescue missions on DoorDash. Every night, restaurants throw away perfectly good unsold food at closing time. The concept reframes that moment as an opportunity, turning surplus meals into time sensitive pickups that benefit diners, restaurants, and the planet. Simple badges, countdown timers, and a clean pickup flow make it easy for people to act before the meals are gone.

The project was recognized at The One Show Young Ones with a Silver Pencil in Experiential.

Disclosure: This page shows speculative creative and is not affiliated with DoorDash.

Rescue a Meal

Close-up of a silver pen with the word 'SILVER' engraved on it.

Art Director & Graphic Designer: Genaldri Tjahjadi

Copywriter: Hanako Suzuki

Creative Director: Nancy Tag, Gerardo Blumenkrautz

Client: DoorDash (spec)

Recognition: The One Show Young Ones 2022, Silver Pencil, Experiential

Program: City College of New York’s Branding and Integrated Communications (BIC) master’s program