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Rescue a Rescue a Meal turns closing time surplus into limited-time missions.
Rescue a Meal
Rescue a Meal invites people to pick up end of day surplus from nearby restaurants through limited time rescue missions. The concept reframes closing time as a win for diners, restaurants, and the planet. Simple badges, a countdown, and a clean pickup flow make it quick to act. This page shows a speculative feature concept across product, out of home, and social.
Disclosure: This page shows speculative creative and is not affiliated with DoorDash.
A person holding a smartphone displaying the DoorDash app on a home screen.
Person holding a smartphone displaying a food delivery app with images of meals, including a chicken dish with fries, salads, and assorted dishes.
Person holding a smartphone displaying a food deal app with options for ribs, chicken, and other meals.
Close-up of a person's hand holding a smartphone displaying a food delivery app, showing a completed order, delivery route, and customer details.
A large billboard advertisement on a city street depicting people using a mobile app for food rescue deals, with search options for meal rescue deals, dinner rescue deals, and nearby meal rescue options. A cyclist passes in front of the billboard.
Digital advertisement on a subway station wall showing a person holding a smartphone with a food delivery app open and a search bar reading 'Meal rescue deals'
Art Director & Graphic Designer: Genaldri Tjahjadi
Copywriter: Hanako Suzuki
Creative Director: Nancy Tag, Gerardo Blumenkrautz
Client: DoorDash (spec)
Recognition: The One Show Young Ones 2022, Silver Pencil, Experiential
Program: City College of New York’s Branding and Integrated Communications (BIC) master’s program