The (Un)Official Sponsor of Cultural Innovation

Client: UN(THINK)

Meet UN(THINK) flour, the Unofficial Sponsor of Cultural Innovation. This campaign celebrates the diverse ways flour is used in global cuisine—from Latin American pastries to Mediterranean pasta and Asian dumplings. With vibrant visuals and stories, UN(THINK) highlights flour's role in connecting cultures and preserving culinary traditions for future generations.

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Creative Lead: Genaldri Tjahjadi

Management Lead: Fijolla Duraku

Project Manager: Sekayi Williams

Strategy Lead: Jazmine Mikell

PR Lead: Gabby Babson

Art Directors: Dina Shehab, Alexis Brown

Media Planner: Isabella Santana

Creative Director: Nancy Tag