Self-Care Day

Client: Crisis Text Line

Self-Care Day (July 24) is a time to prioritize mental and physical wellness. This campaign inspires the audience to recognize that self-care looks different for everyone, encouraging them to embrace their own path and celebrate their unique journey. With retro postcard visuals and elements like map lines and passport stamps, Crisis Text Line reimagines simple, everyday activities as exciting "destinations" to refresh the mind, body, and soul.

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Graphic Designer: Genaldri Tjahjadi, Deema Mubarak

Art Director: Genaldri Tjahjadi

Creative Director: Lorenzo Gordon