Rescue-A-Meal by DashPass
Client: DoorDash (The Young Ones 2022 brief)
Up to 40% of food in the U.S. goes uneaten, with restaurants contributing significantly to the problem. Enter Rescue-A-Meal, a DashPass members-only portal that opens daily at 8 PM, offering discounted local meals to help reduce waste. With a fun, retro game design and a countdown clock, the campaign encourages members to be heroes by rescuing meals and combating food waste—showing how every meal saved contributes to a more sustainable future.
The Young Ones
〰️
2022
〰️
Silver Pencil, Integrated Campaign
〰️
The Young Ones 〰️ 2022 〰️ Silver Pencil, Integrated Campaign 〰️
The Rescue-A-Meal: Omakase Experience.
DoorDash is partnering with celebrity chefs for the Rescue-A-Meal: Omakase pop-up restaurants in three major U.S. cities. Renowned chefs, including Bobby Flay in New York, Carla Hall in Chicago, and David Chang in Los Angeles, will ingeniously use local restaurant scraps to craft an exclusive Omakase course menu, available solely for DashPass members.
This experiential initiative aims to go beyond raising awareness of the new DashPass perk; its goal is to reshape people’s perceptions of “leftovers” from something merely acceptable to something sought after. By showcasing the culinary creativity of these renowned chefs and the potential of Rescue-A-Meal, DoorDash hopes to break down barriers associated with leftovers and inspire individuals to embrace and fully take advantage of this innovative initiative.
The Young Ones
〰️
2022
〰️
Silver Pencil, Integrated Campaign
〰️
The Young Ones 〰️ 2022 〰️ Silver Pencil, Integrated Campaign 〰️
Art Director: Genaldri Tjahjadi
Copywriter: Hanako Suzuki
Sound Designer: Sekayi Williams
Creative Directors: Gerardo Blumenkrantz, Nancy Tag