Drag Thru Hell
Client: Diablo IV (The Young Ones 2023 brief)
To celebrate Diablo IV’s new character customization, Activision/Blizzard is teaming up with Drag Queens for 'Drag Thru Hell,' an immersive show inspired by the game. This launch celebrates embracing your true self, both in the game and in real life. Join the adventure where individuality unlocks the full potential of Diablo IV.
The Young Ones
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2023
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Bronze Pencil, Experiential Campaign
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Merit, Integrated Campaign
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The Young Ones 〰️ 2023 〰️ Bronze Pencil, Experiential Campaign 〰️ Merit, Integrated Campaign 〰️
Art Directors: Genaldri Tjahjadi, Jaymie Lunt
Copywriter: Hanako Suzuki
Creative Director: Aste Gutierrez