Break the Stigma, Save Lives

May is Mental Health Awareness Month—a time to promote support for mental well-being. This campaign focuses on breaking the stigma surrounding mental health, as doing so can save lives. The black-and-white visuals emphasize the gravity of this stigma, while the red chat bubbles and sparks symbolize the life-saving impact of open conversations. Crisis Text Line is dedicated to fostering a space where seeking help is encouraged, valuing mental health as equally as physical health.