Back-to-School Essentials

Client: Crisis Text Line

Back-to-school can be stressful, so Crisis Text Line develops self-care toolkits for elementary, middle, and high school students and guides for parents, caregivers, and teachers. The campaign visuals feature handwriting fonts and colorful scribbles from markers and highlighters, adding a warm, personalized touch. The aim is to boost mental well-being, encourage open dialogue, and break the stigma around mental health, helping students emotionally and academically thrive.

Graphic Designer: Genaldri Tjahjadi, Deema Mubarak

Art Director: Genaldri Tjahjadi

Creative Director: Lorenzo Gordon