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      <image:caption>Diablo IV - Drag Thru Hell</image:caption>
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      <image:caption>DoorDash - Rescue a Meal</image:caption>
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      <image:caption>Crisis Text Line - School Hacks</image:caption>
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      <image:caption>Lucky G's Cookies - Brand Identity</image:caption>
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      <image:caption>RFTCA - We're Not Free Until Everybody's Free</image:caption>
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      <image:title>WORK</image:title>
      <image:caption>UN(THINK) - (Un)Official Sponsor of Cultural Innovation</image:caption>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>Portrait series featuring talent from the Ali Forney Center, reimagining the Statue of Liberty torch as a shared symbol in the fight to cure AIDS.</image:caption>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>Instagram Stories documented the Pride activation in real time, extending the campaign message beyond the streets.</image:caption>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>Community members carried banners featuring the campaign’s torch imagery during Pride celebrations.</image:caption>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>Wheatpaste posters placed throughout New York invited people to carry the torch and join the fight to cure AIDS.</image:caption>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>The campaign came to life during Pride, where participants carried the torch together in celebration and solidarity.</image:caption>
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      <image:title>We're Not Free Until Everybody's Free</image:title>
      <image:caption>Social stories amplified the campaign during Pride, sharing the torch symbol across digital platforms.</image:caption>
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    <loc>https://genaldri.com/diablo</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>Drag Thru Hell</image:title>
      <image:caption>Drag Thru Hell campaign identity.</image:caption>
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      <image:title>Drag Thru Hell</image:title>
      <image:caption>Drag performers debut Diablo inspired characters live on stage.</image:caption>
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      <image:title>Drag Thru Hell</image:title>
      <image:caption>Diablo IV introduces deep character customization, giving players unprecedented control over their heroes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/646d0e214082a74c8b3b85bd/6897b5ca-b554-44fc-8553-6bc615133de4/Diablo_Press_GIF.gif</image:loc>
      <image:title>Drag Thru Hell</image:title>
      <image:caption>Brand collaborations with Diablo IV invite fans to recreate demonic glam through limited edition merchandise and retail pop ups.</image:caption>
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      <image:title>Drag Thru Hell</image:title>
      <image:caption>Creators share their Diablo characters across social platforms.</image:caption>
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      <image:title>Drag Thru Hell</image:title>
      <image:caption>Fans already bring Diablo characters to life through cosplay. Drag Thru Hell takes that idea even further.</image:caption>
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    <loc>https://genaldri.com/doordash</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>Inside the app, closing-time leftovers appear as limited-time rescue missions.</image:caption>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>Out of home placements encourage people to search for nearby meal rescue deals on DoorDash.</image:caption>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>DoorDash surfaces these meals as limited-time rescue missions.</image:caption>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>Out of home placements encourage people to search for nearby meal rescue deals on DoorDash.</image:caption>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>Users race to claim meals before the countdown ends.</image:caption>
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      <image:title>Rescue a Meal</image:title>
      <image:caption>A simple order flow makes rescuing meals fast and frictionless.</image:caption>
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    <loc>https://genaldri.com/unthink</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>The (Un)official Sponsor of Cultural Innovation</image:title>
      <image:caption>Billboards celebrated family recipes across cultures, reframing flour as the foundation behind beloved dishes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/646d0e214082a74c8b3b85bd/5b3aa224-78ef-46b3-a5b6-62b36b1c5364/MockupPhone.png</image:loc>
      <image:title>The (Un)official Sponsor of Cultural Innovation</image:title>
      <image:caption>Social content shared recipes, cooking tips, and cultural stories, extending the campaign beyond advertising into everyday kitchens.</image:caption>
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      <image:title>The (Un)official Sponsor of Cultural Innovation</image:title>
      <image:caption>Each execution spotlighted a different cultural dish, connecting UN(THINK) flour to the traditions and people behind the recipes.</image:caption>
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      <image:title>The (Un)official Sponsor of Cultural Innovation</image:title>
      <image:caption>A story driven microsite invited audiences to explore traditional recipes and the cultural histories behind them.</image:caption>
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    <loc>https://genaldri.com/lucky-gs</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>Lucky G's Cookies</image:title>
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      <image:title>Lucky G's Cookies</image:title>
      <image:caption>Two bags of Lucky G's Cookies Chocolate Toffee Chunks on a white surface with a small stack of cookies nearby.</image:caption>
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      <image:title>Lucky G's Cookies</image:title>
      <image:caption>Three transparent snack packages labeled "Grapberry Yogurt and Walnut" with a cartoon character and description of yogurt-covered raisins with dried cranberries and chopped walnuts.</image:caption>
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      <image:title>Lucky G's Cookies</image:title>
      <image:caption>Flyers with a cartoon character of an orange cookie with a face, eyes, and limbs, showing a peace sign and urban dance poses, with the text "LUCKY A's" in bold yellow at the bottom.</image:caption>
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